Villain Era: How Boy Parts by Eliza Clark Exposes the Trend of Readers’ Craving Unlikeable Female Characters
This Woman Writes: An Interview with Uju Asika
Uju is the author of Bringing Up Race: How to Raise a Kind Child in a Prejudiced World. Her latest book, Raising Boys Who Do Better, was published on June 1, 2023 by DK. A former journalist, Uju’s work has featured in The Guardian, Salon.com, Time Out and the Daily Times Nigeria. Her poetry is published in select literary anthologies including the landmark collection IC3: The Penguin Anthology of New Black Writing in Britain…
Kick-Ass Creatives: An Interview with Award-Winning Associate Creative Director, Olivia Downing
Copywriting, as with any type of writing, is a craft. The difference is, rather than writing as yourself, you’re sort of a method actor – stepping into the shoes and tone of the brands you work for to convey the right messages for them. That’s why it's so important to read a lot as a creative writer – not just books on advertising, but newspapers, comics, tabloids, classic literature. All of it. The more tonalities you can put into your mental toolkit, the more you can flex your tone and style in your job…