Copywriting, as with any type of writing, is a craft. The difference is, rather than writing as yourself, you’re sort of a method actor – stepping into the shoes and tone of the brands you work for to convey the right messages for them. That’s why it's so important to read a lot as a creative writer – not just books on advertising, but newspapers, comics, tabloids, classic literature. All of it. The more tonalities you can put into your mental toolkit, the more you can flex your tone and style in your job…